SPONSORING WOMENS CRICKET
The Women's T20 Blast is one of the most promising sponsorship opportunities within the ECB Yorkshire Premier League North, as women's and girls' cricket is the fastest-growing area of the sport in the UK. Sponsoring this competition offers unique exposure and aligns a brand with positive community impact and the national growth of women's sports.
Since amalgamating with the North & East Yorkshire Women & Girls Cricket League in late 2024, the YPLN now has an established structure for women's softball and hardball cricket, meaning sponsors can expect a dedicated and growing audience. Our Womens League is now one of only three Yorkshire Womens Premier Leagues.
Key Benefits of Sponsoring Women's T20 Blast
Association with Growth: The number of women's and girls' teams nationally increased by 22% in one year, with over 1,000 new teams in 2024 alone.
In Yorkshire specifically, the number of teams has more than trebled since 2020. This trajectory means a sponsor can expect increasing visibility and engagement year over year.
Enhanced Brand Perception: Aligning a business with women's sport demonstrates a commitment to equality and inclusivity, which can significantly boost brand trust and community relations.
Increased Visibility & Engagement:
Dedicated Social Media: The league actively promotes women's cricket. Sponsors can expect a high level of engagement through social media mentions and campaigns.
Finals Day Excitement: The T20 format is fast and exciting, culminating in a dedicated Finals Day that attracts strong attendance and media attention, providing excellent branding opportunities.
National Momentum: The sponsorship capitalizes on the national excitement surrounding women's cricket, especially with the UK hosting the ICC Women's T20 World Cup in 2026.
Diverse Audience Reach: Sponsoring the women's competition helps brands reach a diverse audience, including a significant female demographic (which made up a record 28% of cricket viewership in 2023) and young people, contributing to long-term fan development.
CSR Opportunities: This partnership provides a powerful platform for Corporate Social Responsibility (CSR) initiatives, such as funding for new kit, coaching, or volunteering programs, which are actively supported by national bodies like the ECB and their partners.
By sponsoring the Women's T20 Blast, a partner isn't just supporting a league; they are investing in the future of cricket and a movement towards greater gender equality in sport.
For further information please contact Rob Richtering Email: administration@yplncricket.co.uk